Meet Do Amore: An ethical wedding and engagement ring company
Do Amore, the direct-to-consumer wedding ring company offering ethically-sourced, handcrafted engagement and wedding rings, officially launched yesterday. Every ring is made in the USA from recycled precious metals, as well as diamonds and gemstones that are conflict-free. Do Amore is committed to imparting permanent change to communities throughout the developing world by answering the question: “What if wedding rings could do more?” Working alongside their non-profit partner Charity: water, Do Amore helps fund a water well for every ring sold and that ring is directly responsible for providing one person access to clean water.
During its soft launch period, the company generated $2.2 million in sales and markedly improved the lives of people in communities across Ethiopia, Bangladesh, India and Nepal, providing access to clean and safe water to thousands of people.
“Working in the oil and gas industry, I lived on drilling rigs where just after a few hours of drilling we would hit water, but have to drill for weeks to strike oil. After several months on the job, I decided I was done. I couldn’t drill any more oil wells knowing about the world’s water crisis, and how easy it would be to help,” says Krish Himmatramka, Founder of Do Amore. “During this time, I was also shopping for an engagement ring for my then girlfriend, now wife. The concept of buying a ring with symbolic meaning
was trivialized by big budgets and questionable ethics. Then it hit me; there’s nothing more meaningful in the world than helping someone in need. When I proposed, I would give her an ethically crafted ring that gave a person in a developing country access to clean water. With her proposal, Do Amore was born” adds Himmatramka.
How it Works:
Log on to DoAmore.com and browse by popular styles and/or fully customize every aspect of the ring, from stone, style, to the 4 c’s with their proprietary platform (prices range from $250 and go north of $50,000)
Consult directly with a Do Amore representative to answer questions on the ring creation process
Once purchased, Do Amore works with their partner Charity: water to build wells around the world, granting critical access to clean, safe drinking water
Receive your ring within two weeks of placing the order as well as the GPS coordinates of the well you helped construct, along with photos of the well itself and the people who received safe water as a result of your purchase
About Do Amore
Do Amore is a direct-to-consumer wedding ring company that offers ethical, handcrafted engagement and wedding rings. Every Do Amore ring is made in the USA from recycled precious metals, as well as diamonds and gemstones that are conflict-free and ethically sourced. Committed to positive social change and ethics, each ring purchased provides clean water to a person in need through their partner, Charity: water. Founded by young entrepreneur Krish Himmatramka, Do Amore imparts permanent change to communities throughout the developing world, and has already delivered clean water to over 3,500 people in 14 communities.
For more information, please visit www.doamore.com.
